Ananda engages executive leaders at the world’s largest consumer goods brands and retailers on the strategic drivers of category growth through Circana’s advanced data analytics and expertise. He is the author of numerous Circana thought leadership insight reports, including Europe’s Innovation Pacesetters© and Demand Signals© . A recognised industry thought leader, Ananda is regularly featured on major media networks, including BBC, CNBC, The Financial Times and of course, Food Navigator. Prior to Circana, he held strategic roles in FTSE-25 CPG firms and consulting. He holds an MBA from Warwick, with further executive training from Harvard, LBS, and Cambridge.