Alternative Meat
Developments in meat alternatives aim to better taste, texture, and nutrition. Are they succeeding? FoodNavigator asks which technologies and ingredients are winning with consumers, and where whitespace for innovation remains.
Steph Cullen joins FoodNavigator to uncover what’s going on in the protein market, including how alt-meat sales are performing, what segments are tracking up and where real meat now sits in the frame.
Dubbed ‘the original mass-market alt-meat protein’, Quorn graces the fridges and freezers of many households Europe-wide and beyond. But what does the OG see ahead for the category and how is Quorn adapting to remain a big name?
It’s no secret the alt-protein sector’s had a bumpy ride of it lately. But as it continues to reevaluate and look ahead, what will the key ingredients for growth be across the entire value chain? From creator to manufacturer, retailer and consumer, FoodNavigator explores how the meat alternative protein category is shaping up and what each element of the vital production and retail journey needs to consider driving up sales.