Edwin brings 25 years of vast international experience in FMCG. His past roles include several years as Managing Director of Nestle’s European Plant-Based Food Division, where he was credited for re-igniting the brand, fuelling innovation and expanding the brand’s portfolio of plant-based meat products across six new European markets. Through his non-executive positions at alternative food companies, Edwin is high-connected to the eco-system and most recently led the establishment of the largest plant-based meat manufacturing plant in Europe. Following Redefine Meat’s successful launch in Israel and now Europe, Edwin is managing the company’s commercial expansion of New-Meat™ into Europe, building the organizational infrastructure of the EMEA business, establishing a best-in-class manufacturing and supply chain, and driving the multi-channel go-to-market strategy.