Hugo Verkuil is the CEO of The Vegetarian Butcher. Its leading portfolio of plant-based meat allows meat lovers to switch to a plant-based diet without missing out: Sacrifice Nothing! Hugo is passionate to drive “the biggest Food Revolution of all time” and has brought the Vegetarian Butcher to 55 countries and counting. Prior to the Butcher, Hugo pioneered several ventures as well as corporate roles, spanning across many countries and continents, and he has lived in USA, Peru, Argentina, Netherlands, France, Italy, Turkey, Malaysia and Australia. Hugo graduated from Maastricht University (MSc) and INSEAD (MBA).