Grandson of a dairy farmer turned plant-based maker, Brad is co-founder of Willicroft which was established in 1957 and re-imagined in 2018. Willicroft's range of plant-based cheese is based on beans and pulses which gives enables an environmental footprint that is up to 25 times less than the dairy cheese they're replacing and 50% lower than Violife. With Mother Nature as their CEO, they are Europe's 1st and only plant-based cheese B Corp.